Ian is a seasoned copywriter who brings his extensive experience in marketing communications, creative development, and editorial strategy to the L-Nutra team. His primary passion is writing for the health, nutrition, and fitness industries.
Prior to joining L-Nutra, Ian worked as a digital editor at American Media, Inc., where he wrote and edited print and online articles for both Men’s Fitness and Muscle & Fitness magazines. He also worked as a copywriter at Beachbody where he was part of the original creative team that launched the highly successful P90X fitness program.
Ian received his BA in Corporate Communications from Ithaca College in New York, and his MA in Psychology from Philips Graduate University in California. He combines the ability to create an integrative communication structure with an understanding of the human mind to write engaging, accessible, and informative copy.
Serving as L-Nutra’s marketing copywriter, Ian focuses on increasing content development, expanding external communications, and promoting brand awareness.