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Karni Baghdikian is a customer-obsessed brand builder with a background in filmmaking and digital marketing. He currently serves as Chief Marketing Officer at L-Nutra, with a mission to reverse biological aging and prolong healthy life through nutrition.
Prior to L-Nutra, Karni helped start Ring in 2011, going from garage startup, through hyper-growth and Amazon acquisition, to the world’s largest home security company with 25M+ customers. Karni established and led Ring’s advertising and product marketing strategies, overseeing content and messaging for every product Ring has ever launched.
Before Ring, Karni worked at various ad agencies, then as a writer-director-producer of commercial campaigns for Visine Carl’s Jr., and Hasbro, the latter of which won a Cannes Silver Media Lion and garnered over 14 million YouTube views.
When he’s not dreaming up campaigns or writing something, Karni daydreams, skis, cooks, loses to his wife at tennis, and encourages his twin daughters to “Dream Huge.” Karni earned a B.S. in MIS/Finance from Babson College, and is a 2008 graduate of the UCLA Professional Program in Screenwriting.